Killer Search Marketing Tips

Posted on May 25, 2010 by Frederick Townes | One comment

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Vanessa FoxVanessa Fox is a seasoned speaker, blogger and now writer. While at Google she worked on Webmaster Central and led the way on creating lots of the great features that make it easier to understand how Google sees your sites. On this week’s show we discussed: her new book on marketing in the age of Google, common SEO pitfalls to avoid, and search engine optimization tips in particular about helping search engines discover your content, using related articles and internal linking and a smart XML sitemap strategy.

Also touched upon is the use of keyword research tools for businesses, bloggers, and basically anyone out there who has a website and wants it to be found. Vanessa points at a great list of keyword research tools she has on her site.

The news section this week included highlighting of a couple videos from WordCampTV from Jonathan Dingman and Daryl Koopersmith. In addition, the BuddyPress update was just released and comes highly recommended.

Plugin picks of the week:

About Frederick Townes

Frederick Townes is the Chief Technical Officer of Mashable.com, one of the top 3 blogs worldwide. As designer, search / social media marketer and WordPress consultant Frederick’s projects are typically based on WordPress. One of his largest contributions to the WordPress community was his performance plugin W3 Total Cache.

Since 2003 his agency W3 EDGE has assisted startups and brands like: Smashing Magzine, CVS Pharmacy, Hyatt, Kodak, Microsoft, Sanyo, Sherwin Williams, Southwest Airlines, Staples, Sony, R.E.I., Weight Watchers, Yahoo and others.

A serial web entrepreneur, one of Frederick’s latest projects was W3 MARKUP. Quickly rising to the #2 web site production outsourcing services in 2008, W3 MARKUP was so disruptive it was acquired by the market leader after 11 short months.

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One Response to Killer Search Marketing Tips

  1. Tracy says:
    May 26, 2010 at 4:13 pm

    Hi Frederick,

    Thank you for the great article and the link to Vanessa’s site. She provides valuable content for marketing online today.

    Tracy