Adii Pienaar: Solving Problems the WooThemes Way

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Adii Pienaar - WoothemesAdii Pienaar is a co-founder of WooThemes, a leading WordPress theme provider. WooThemes endeavors to maintain a tight connection with their users, an integral element of their success. Adii discusses what WooThemes is up to, what they’ve contributed to the WordPress community and how WooThemes innovates in addressing user problems.

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About Frederick Townes

Frederick Townes is the Chief Technical Officer of Mashable.com, one of the top 3 blogs worldwide. As designer, search / social media marketer and WordPress consultant Frederick’s projects are typically based on WordPress. One of his largest contributions to the WordPress community was his performance plugin W3 Total Cache.

Since 2003 his agency W3 EDGE has assisted startups and brands like: Smashing Magazine, CVS Pharmacy, Hyatt, Kodak, Microsoft, Sanyo, Sherwin Williams, Southwest Airlines, Staples, Sony, R.E.I., Weight Watchers, Yahoo and others.

A serial web entrepreneur, one of Frederick’s latest projects was W3 MARKUP. Quickly rising to the #2 web site production outsourcing services in 2008, W3 MARKUP was so disruptive it was acquired by the market leader after 11 short months.

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